2023 Toyota Prius Prime Hatchback Overview

The standard features of the Toyota Prius Prime SE include 2.0L I-4 220hp hybrid gas engine, 2-speed CVTi-S CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, rear side-impact airbag, airbag occupancy sensor, automatic air conditioning, 17" aluminum wheels, cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, Vehicle Stability Control (VSC) electronic stability.

2023 Toyota
Prius Prime Hatchback

Starting at: $32,350

  • Manufacturer Offer

    $500 College Grad Rebate

    * Read full offer details
    Applies to multiple models.

    * Disclaimer(s)

    • Qualify for $500 through the College Graduate Rebate Program on the finance or lease of a select new Toyota. College Graduate Rebate is available on all new and unlicensed 2022 4Runner, 2022 Avalon, 2022 Avalon Hybrid, 2022 C-HR, 2022 Camry, 2022 Camry Hybrid, 2022 Corolla, 2022 Corolla Cross, 2022 Corolla Hatchback, 2022 Corolla Hybrid, 2022 GR Supra, 2022 GR86, 2022 Highlander, 2022 Highlander Hybrid, 2022 Mirai, 2022 Prius, 2022 Prius Prime, 2022 RAV4, 2022 RAV4 Hybrid, 2022 RAV4 Prime, 2022 Sequoia, 2022 Sienna, 2022 Tacoma, 2022 Tundra, 2022 Tundra i-FORCE MAX, 2022 Venza, 2023 4Runner, 2023 Camry, 2023 Camry Hybrid, 2023 Corolla, 2023 Corolla Cross, 2023 Corolla Cross Hybrid, 2023 Corolla Hatchback, 2023 Corolla Hybrid, 2023 GR Corolla, 2023 GR Supra, 2023 GR86, 2023 Highlander, 2023 Highlander Hybrid, 2023 Mirai, 2023 Prius, 2023 Prius Prime, 2023 RAV4, 2023 RAV4 Hybrid, 2023 RAV4 Prime, 2023 Sequoia, 2023 Sienna, 2023 Tacoma, 2023 Toyota Crown, 2023 Tundra, 2023 Tundra i-FORCE MAX, 2023 Venza, 2023 bZ4X. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Graduate Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Graduate Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited two-year trade or vocational school; OR (d) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification and any one of the following documents will be accepted: (a) copy of diploma; OR (b) letter from the college/university/trade school registrar's office stating graduation date and type of degree or certification earned; OR (c) copy of the final transcript confirming graduation date and type of degree earned; OR (d) copy of current transcript (or letter from college/university registrar's office) confirming current enrollment in a graduate degree program.. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. College Graduate Rebate Program may not be combined with the Toyota Military Rebate Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 05-03-2023 through 05-31-2023. College Graduate Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college graduate rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Ā©2023 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

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Specifications

  • Rear cargo - liftgate
  • Power door mirrors
  • Heated door mirrors
  • Bumpers - body-color
  • Engine liters - 2.0L
  • Compressor - Not Available
  • Cylinder configuration - I-4
  • Horsepower - 150hp @ 6,000RPM
  • Torque - 139 lb.-ft. @ 4,400RPM
  • Number of valves - 16
  • Variable valve control
  • Engine location - front
  • Hybrid electric powertrain type - PHEV (plug-in hybrid electric vehicle)
  • Hybrid traction battery capacity (kWh) - 14
  • Hybrid traction battery all electric range - 44 miles
  • Hybrid traction battery electric + ICE total range - 600 miles
  • Electric motor horsepower - 161hp @ RPM
  • Hybrid system net power - 220hp @ RPM
  • Recommended fuel - Regular Unleaded
  • Transmission - continuously variable automatic
  • Mode select transmission
  • Drive type - front-wheel
  • Fuel economy combined - 127mpge
  • Fuel tank capacity - 10.6gal.
  • Alternator hybrid electric motor
  • Starter hybrid electric motor
  • Hybrid system net power torque - 139 lb.-ft.
  • Standard fuel economy fuel type - gasoline
  • Fuel economy (Alternate 1) fuel type - electric
  • Hybrid traction battery type - lithium ion
  • Hybrid traction battery onboard charger (kW) - 3.3
  • Hybrid traction battery charge time (hrs) @ 120V - 11.0
  • Hybrid traction battery charge time (hrs) @ 240V - 4.0
  • Fuel economy equivalent measure
  • Powertrain number of motors - 2
  • Fuel economy city - 53mpg
  • Fuel economy highway - 51mpg
  • Basic warranty - 36 months/36,000miles
  • Powertrain warranty - 60 months/60,000miles
  • Corrosion perforation warranty - 60 months/ unlimited distance
  • Roadside assistance coverage - 36 months/ unlimited distance
  • Maintenance warranty - 24 months/25,000miles
  • Hybrid/electric system compone warranty - 96 months/100,000miles
  • Traction battery warranty - 120 months/150,000miles
  • Four wheel independent suspension
  • Front anti-roll bar
  • Rear anti-roll bar
  • Power steering
  • Alloy wheels
  • Front tires - 195/60SR17.0
  • Rear tires - 195/60SR17.0
  • Wheel size - 17"
  • Engine displacement - 2.0 L
  • Engine horsepower - 150hp @ 6,000RPM
  • Engine torque - 139 lb.-ft. @ 4,400RPM
  • Engine bore x stroke - 80.5mm x 97.5mm (3.17" x 3.84")
  • Compression ratio - 14.00 to 1
  • Payload - 460kg (1,014lbs)
  • Curb weight - 1,570kg (3,461lbs)
  • GVWR - 2,030kg (4,475lbs)
  • Exterior length - 4,600mm (181.1")
  • Exterior body width - 1,781mm (70.1")
  • Exterior height - 1,420mm (55.9")
  • Wheelbase - 2,751mm (108.3")
  • Turning radius - 5.2m (17.2')
  • Front legroom - 1,077mm (42.4")
  • Rear legroom - 912mm (35.9")
  • Front headroom - 965mm (38.0")
  • Rear headroom - 925mm (36.4")
  • Front hiproom - 1,389mm (54.7")
  • Rear hiproom - 1,313mm (51.7")
  • Front shoulder room - 1,405mm (55.3")
  • Rear shoulder room - 1,341mm (52.8")
  • Passenger volume - 2,583L (91.2 cu.ft.)
  • Interior rear cargo volume - 575 L (20 cu.ft.)
  • Interior maximum rear cargo volume - 756 L (27 cu.ft.)
  • AM/FM radio - SiriusXM
  • Satellite radio trial duration with new vehicle purchase (months) - 3
  • Steering wheel mounted audio controls
  • Speakers - 6
  • Wireless phone connectivity - Bluetooth
  • 1st row LCD monitors - 2
  • Primary LCD size - 8.0"
  • Smart device integration - Wireless Apple CarPlay & Wireless Android Auto
  • Delay-off headlights
  • Auto high-beam headlights
  • Variably intermittent wipers
  • Rain sensing wipers
  • Rear window defroster
  • Front reading lights
  • Appearance - digital
  • Configurable
  • Outside temperature display
  • Low tire pressure warning
  • Trip computer
  • Lane departure - Lane Departure Alert (LDA) w/Steering Assist active
  • Blind spot - Blind Spot Monitor (BSM) warning
  • Traffic sign information
  • Exterior parking camera rear
  • Forward collision - Pre-Collision System (PCS) w/Intersection Support mitigation w/cross traffic
  • Rear collision - Rear Cross-Traffic Alert (RCTA) warning
  • 4 wheel disc brakes
  • ABS brakes
  • Brake assist
  • Dual front impact airbags
  • Dual front side impact airbags
  • Overhead airbag
  • Rear side impact airbag
  • Occupant sensing airbag
  • Panic alarm
  • Tracker system - Safety Connect (up to 10-year trial subscription)
  • Ignition disable
  • Electronic stability
  • Traction control
  • Front pedestrian detection - prevention
  • Brakes regenerative
  • Max seating capacity - 5
  • Front seats - bucket
  • Front center armrest
  • Rear seats - bench
  • Split folding rear seat
  • Rear seats Folding position - fold forward seatback
  • Rear seat center armrest
  • Seat Upholstery - cloth
  • Air conditioning
  • Automatic temperature control
  • Speed control
  • Adaptive Cruise Control - Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Power windows
  • 1-touch down
  • 1-touch up
  • Remote keyless entry
  • Proximity key - doors and push button start
  • Illuminated entry
  • Heated steering wheel
  • Tilt steering wheel
  • Telescoping steering wheel
  • Driver vanity mirror
  • Passenger vanity mirror
  • Emergency communication system - Safety Connect (up to 10-year trial subscription)
  • Front beverage holders
  • Rear beverage holders
  • Overhead console
  • Driver door bin
  • Passenger door bin
  • Preconditioning
  • Traction battery level
  • Power/regen
  • Acoustic pedestrian protection

Trims

  MSRP Engine Transmission City/Hwy mpg
SE 2023 Toyota Prius Prime Hatchback SE Search New $32,350   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE 2023 Toyota Prius Prime Hatchback XSE Search New $35,600   150-hp 2.0L 4-cyl  continuously variable auto  No Data  
XSE Premium 2023 Toyota Prius Prime Hatchback XSE Premium Search New $39,170   150-hp 2.0L 4-cyl  continuously variable auto  No Data  

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Accessories and color may vary. Quoted price subject to change without notice to correct errors or omissions. This is an individualized price quote and is valid solely in connection with a purchase by you, the recipient. New vehicle pricing may already include applicable manufacturer incentives which may expire at any time. College grad and military rebates are not included. Manufacturer incentive data and vehicle features is provided by third parties and believed to be accurate as of the time of publication. Please contact the store by email or phone for details and availability of incentives. Sales tax or other taxes, tags, registration fees, government fees, smog certificate of compliance or noncompliance, emission testing charge, electronic filing fee, and $80 dealer document preparation charges is not included in quoted price.

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Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.